CHANGE WITH CHANGE
I can't resist writing more about Mallik. The way he moulded and adapted himself to the new changes is amazing. He must be one of the few writers who predicted rightly the plight of the weekly magazines, the circulation of which stated declining rapidly after the emergence of IT. With IT infrastructure comparable to that in developed countries in place in all the major metros of India, the few previleged ardent fans of literature now use internet to read their favourite novels. For the others to whom these magazines just meant a way of killing time, there are a plethora of 'sas - bahu' and 'pinni' soaps on the TV.
There has also been a considerable shift in the reading habits in general. Not only have we started reading less, but we now read more of english publications now. It is very apparent - be it koti in Hyderabad or priya/chandinichowk in Delhi - the english books are everywhere. The readership of online newspapers and magazines is growing at a rapid pace - they are for free and offer flexibility of location. Today, I read Eenadu only on net. Mallik must have seen this coming. He became the editor of teluguone.com, a typical website with a mix of free and paid services. It has a library of few novels, weekly and daily serials and columns, paid movie and TV services, forums and mail options and has latest DVDs on sale. It is doing well, although it lacks the popularity of the likes of andhravilas. A great idea and a timely shift.
Tuesday, January 31, 2006
Monday, January 30, 2006
REDISCOVERING MALLIK
This is the first month of the third trimester, which means I have nothing to do after the classes. The serial quizzes are yet to begin and I am on my voyage of discovering new ways of TP (time pass, in our lingo). That is when I suddenly stumbled upon a Mallik's cartoon in ABBACHAAAA (If you orkut and if you are a gult, chances are that you know this community). Lots of googling and an hour later, I end up with lots of cartoons and updates on Mallik.
On the Republic Day of 2006, the first holiday of the trimester, I miss the parade on TV and discover a treasure trove of cartoons and a site called www.teluguone.com. Mallik was one of my favourites since childhood, back in the times when real paper magazines like andhrabhoomi used to pay a visit to my home. He is probably one of the best telugu cartoonists ever, in the league of Sridhar and Ragati Pandari. He used to write serials and even scripted and directed a film called Parugo Parugu. That was the last I heard of him - that the film left him with huge financial loss. Later the magazines disappeared and so did Mallik.
Now, after more than a decade, I wonder what he is upto. Just a single word googling, I think. But it doesn't turn out to be that easy a task. Thanks to all the googling expertise my MBA course bestowed me with, I finally end up with a single photo in google images, which would give a clue to the life of Mallik in 2006. I find him at photo album of TAMA, Toronto and a couple of webpages later, I confirm its the same Mallik I am looking for.
I don't know where he is now, but must have settled in USA or Canada, with his second wife. He now runs a website called www.teluguone.com, which features some of the Mallik's specials like 'Navvithe Navrthnalu' along with some daily serials, including the one by Suryadevara Rammohan Rao. Time to read some of that stuff now..... and here are some cartoons for you!
This is the first month of the third trimester, which means I have nothing to do after the classes. The serial quizzes are yet to begin and I am on my voyage of discovering new ways of TP (time pass, in our lingo). That is when I suddenly stumbled upon a Mallik's cartoon in ABBACHAAAA (If you orkut and if you are a gult, chances are that you know this community). Lots of googling and an hour later, I end up with lots of cartoons and updates on Mallik.
On the Republic Day of 2006, the first holiday of the trimester, I miss the parade on TV and discover a treasure trove of cartoons and a site called www.teluguone.com. Mallik was one of my favourites since childhood, back in the times when real paper magazines like andhrabhoomi used to pay a visit to my home. He is probably one of the best telugu cartoonists ever, in the league of Sridhar and Ragati Pandari. He used to write serials and even scripted and directed a film called Parugo Parugu. That was the last I heard of him - that the film left him with huge financial loss. Later the magazines disappeared and so did Mallik.
Now, after more than a decade, I wonder what he is upto. Just a single word googling, I think. But it doesn't turn out to be that easy a task. Thanks to all the googling expertise my MBA course bestowed me with, I finally end up with a single photo in google images, which would give a clue to the life of Mallik in 2006. I find him at photo album of TAMA, Toronto and a couple of webpages later, I confirm its the same Mallik I am looking for.
I don't know where he is now, but must have settled in USA or Canada, with his second wife. He now runs a website called www.teluguone.com, which features some of the Mallik's specials like 'Navvithe Navrthnalu' along with some daily serials, including the one by Suryadevara Rammohan Rao. Time to read some of that stuff now..... and here are some cartoons for you!
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